LinkedIn is a landmine for recruiters, besides the many CVs that are received for applications LinkedIn is another resource that is used for headhunting. It promotes networking and serves as a place where job seekers can source job opportunities worldwide.
Here are some tips on how to use your LinkedIn to attract opportunities:
Having a smart professional picture boosts your profile in a big way. Part of sourcing talent comes with knowing you are a professional with the smallest things such as a profile picture. Be sure to be in your element naturally, whether you are at the office or in a studio. Remember, a selfie is a no-go.
Introductions are always tricky, professional summaries are even more daunting. Instead of adopting a bland summary from an online source, personalize it to showcase experience and skills pointing out key areas of expertise and key career aspects.
Naturally, your LinkedIn profile serves as a makeshift CV for connections to view so make sure all the information that reflects matches. LinkedIn also provides areas to fill out volunteering experience, certifications, and accomplishments. Providing as much as possible will provide the recruiter enough information to reach out.
The summary is not the only area to showcase skills. There are resources available on LinkedIn as well that promote skill enhancement, like skills assessment and LinkedIn Learning. Actively sharpen skills as much as you can, it keeps the profile active and allows for the recruiter to see that you are always open to learning new things.
Building connections is the key part of getting noticed. Network with people that are in the same industry, engage with industries that you will work with, connect with companies that are registered on LinkedIn to see when they have open opportunities available.
Keep in mind LinkedIn is not like other social platforms, so always keep it professional.