Job Summary

Our client seeks a dynamic and experienced Social Media Specialist to join their creative team. The ideal candidate will be responsible for developing and executing social media campaigns and managing the company’s social media platforms daily. With a strong passion for social media as a powerful communication tool, the Social Media Specialist will ensure best practices are adopted and consistently implemented across all social media channels. The role requires an excellent communicator, a versatile and creative writer, and a team-oriented professional. The successful candidate will also play a pivotal role in data collection and analysis to drive continuous improvement in social media strategies and practices.

• Developing social media content plans consistent with the company’s brand identity.
  
• Creating consistent, meaningful content on all social media platforms, including writing and editing posts, improving customer engagement, and promoting social media campaigns.
  
• Managing a high volume of daily social media posts.
  
• Communicating with social media followers, including responding to queries promptly.
  
• Developing and managing social influencer programs and attending social influencer events.
  
• Analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights are used to monitor and evaluate the company’s social media presence and performance.
  
• Preparing monthly reports on social media marketing efforts.
  
• Suggesting recommendations to adjust the social media marketing strategy for optimal results.
  
• Staying current on best practices and emerging trends in social media.
  
• Performing other duties when needed.
  

Requirements

• Bachelor’s degree in journalism, communications, marketing, or a related field.
  
• 3 or more years of social media experience, including planning and managing content in a corporate, or agency setting.
  
• Excellent written and verbal communication skills and a thorough understanding of social media management and strategy are required.
  
• Experience using various analytics software.
  
• Multi-tasking and time-management skills, with the ability to prioritize tasks.
  
• Ability to work in a fast-paced, high-pressure environment.