Job Summary:
Our client is seeking a dynamic and versatile Marketing Executive to manage content creation and social media platforms while also handling photography and videography for company-sponsored and organized events. The ideal candidate will leverage technology, including AI tools, to enhance productivity and creativity. This role requires expertise in graphic design, copywriting, market research, and social media management, as well as strong organizational skills to execute multiple tasks under pressure.
Responsibilities:
- Content Creation: Design compelling graphics, videos, and
other visual content aligned with the brand’s identity. Develop
engaging copy for social media captions, marketing campaigns,
and articles.
- Photography & Videography: Capture high-quality photos and
videos during events sponsored or organized by us. Edit and
produce multimedia content for promotional and marketing
purposes.
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Social Media Management: Plan, schedule, and post content
across all social media channels. Monitor social media pages for
engagement, responding promptly to comments, messages, and
queries. Build and manage online communities to foster
engagement and brand loyalty.
-
Market Research & Analytics: Conduct market research to
identify trends, audience preferences, and competitive insights.
Analyze data from campaigns and social media platforms to
assess performance and optimize strategies.
-
Strategic Implementation: Work collaboratively with the
Business Development Lead to execute marketing strategies and
campaigns. Ensure all activities are aligned with the company’s
overall objectives and brand guidelines.
- Technology Integration: Utilize advanced tools, including AI
applications, to enhance content creation and workflow
efficiency. Stay updated on technological trends to ensure
effective application in marketing activities.
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