• Play a significant role in developing and implementing the company's long-term strategic plan including new product opportunities, acquisitions/ joint ventures, and other growth initiatives to meet the company's revenue and earnings targets.
  
• Create and execute a dynamic marketing plan that will build the company into a dominant brand, including the development of a consistent message integrated across all programs, promotions, products, and services.
  
• Identify, initiate and leverage partnership programs to build awareness of the company brand and drive incremental sales through alternative channels.
  
• Develop segmentation and customer relationship models that better identify targets and allow for more customized marketing programs.
  
• Be the visible voice and advocate for the end user within the organization.
  
• Direct a market research/ end-user insights function that will improve product development and new product introductions and guide the design effort, ensuring leading-edge, consumer-driven products and designs that meet manufacturing and cost goals.
  
• Lead the transformation of the company from a product-driven company to an end-user, consumer-driven company with an emphasis on superior quality in both products and services.
  
• Manage outside agency resources effectively, including advertising, public relations and corporate communication efforts to capitalize on brand presence opportunities.
  

Requirements

• Should have a Bachelor Degree in Marketing, Business Administration or any related fields.
  
• Minimum of 8 years’ of experience in marketing fields.
  
• Strong business and financial acumen and the ability to link marketing strategy and results directly to overall business strategy and company financial goals.
  
• A history of successful brand management and equity building.
  
• The ability to develop a strategy from an in-depth analysis of consumer and/or customer insights.
  
• Proven success driving results and delivering a return on investment to the company.
  
• Comprehensive program development skills, from broad-reach advertising to highly targeted, direct marketing across all relevant marketing channels and platforms.
  
• The ability to forge strategic alliances with key partners who can extend and build brand and company relevance.
  
• A track record of new product development with strong marketing and communications skills.
  
• Leadership Skills: It is essential for the Marketing Manager to be known for excellent influencing skills and for being able to drive consensus.
  
• Strategic Perspective: The Marketing Manager must be able to see and articulate a future direction and execute the same.